I am a freelance product designer dedicated to creating meaningful and engaging user experiences: from defining user needs, mapping, sketching and prototyping, to validating and final execution. I have experience working at startups and small teams as well as larger companies. I believe empathy is key in product design.


2016: OMMA Awards by Media Post – Best in show for Harley–Davidson Greatest Rides, Online Advertising Creativity for Harley–Davidson Greatest Rides

2015: The Drum Awards for the Digital Industries – Sky Rainforest Rescue Tap for Trainers for innovative use of digital design

2015: Creative Media Awards - Sky Rainforest Rescue Tap for Trainers in Social Category

2014: W3 Awards - Gold for Sky Rainforest Rescue Tap for Trainers in Social Content Activism category

2014: W3 Awards - Silver for Sky Rainforest Rescue Tap for Trainers in Social Media Charitable Organizations / Non-Profit category

2011: W3 Awards - Gold for HSBC Expat Explorer animation in “Video Promotional Brand Content” category


04.2018 - Present - Product Designer at JustGiving. Global approach to updated user experiences.

03.2018 - 04.2108 - Product (UI/UX) Designer at CMC Markets. Redesigning platform onboarding.

10.2017 - 03.2018 - Product (UI/UX) Designer at Wagel. UI/UX design for mobile app and web.

07.2017 - 09.2017 - UI/UX Designer at SapientRazorfish. UI/UX design for British gas mobile app.

04.2016 - 07.2017 - UI/UX creative at Lifecake. Visual language of the product, Communications (emails, marketing, social etc), UX (research, user flows, wireframing etc)

01.2016 – 04.2016 - UI/UX designer at Hominal Service Design. Creating user flows, wireframes and prototypes for Warner Leisure Hotels website. Creating new visual directions for website redesign. 

09.2015 – 12.2015 - Digital designer at Barclays Design Lab. Internal communications, explainer creative, marketing creative

08.2015 – 09.2015 - Digital designer at OVO Energy. Visual design for IDigTrees Campaign as a part of new OVO website design.

05.2014 – 08.2015 - Digital designer at Sapient Nitro. Creative and design for Sky social media, visual design of Harley Greatest Rides website, with an element of UX exploration, Creative and design for Sky Rainforest Rescue social media campaign.
Sky Social, Harley Davidson, Sky Rainforest Rescue, Sky

05.2012 – 05.2014 – Digital designer at M&C Saatchi. Visual design and creative for The House of Peroni website, campaigns design.
Peroni, Ballantines, Direct line, TFL, Big Issue, RAF, Mini, Virgin, Siemens, Shard

04.2011 – 05.2012 – Digital designer at Cimex Media. Visual design and creative for campaigns and educational websites.
CBBC, Parliament Education Service, Open University, RSA Group, Kenexa, AVIVA, HSBC. Worked on multiple games for Parliament and Open University.

12.2009 – 05.2011 – Digital designer at Heath Wallace.
HSBC, Coutts. Principal motion graphics designer/creative on HSBC Expat Explorer animation – which has won a Gold Award in the “Video – Promotional Brand Content” category in the W3 Website Awards.

05.2009 – 04.2011 – Digital designer. Interactive design, animation. Animation for “New Opera Hero” shown at “Nuit d’Electronique et d’Opera” at Royal Opera House, Liège, Belgium.

03.2000 – 04.2006 – Copywriter.


Sketch, Adobe Creative Suite, InVision, Marvel, Principle


12.2015 - General Assembly - UX Design bootcamp.
09.2007 – 05.2009 – Thames Valley University. Foundation Degree in Digital Animation.
09.2006 – 05.2007 – University of the Arts London. Foundation Diploma in Art and Design (Animation Department).
1995 – 2000 – Moscow State University, Russia. BA (Hons) Degree in Journalism.


English, Russian and basic French