Harley Davidson were looking for an ambassador to help them find Europe’s best roads to ride. After more than 300,000 page visits to the job application landing page, and receiving more than 10,000 applications, a rider was found a brand new website to support the campaign was launched.

Design challenge

 The main challenge was creating a website that would become a source of information about inspiring bike rides around the world where everyone interested could contribute a ride, comment and share. My role included creating user journeys, prototypes as well as final designs.